About You

Brand Launch

Launch DTC brand, About You, through relevant and on-brand idol collaborations. Generate brand awareness and purchase consideration through activating their social media audience both online and offline.

Brand launch checklist: logo. Check. Product. Check. International superstar to shout about it. Check. About You launched with us for a reason — we know how to work social. Through the right collaborations, we helped them kick their online and offline communities into gear.